Wear the quiet season.
Soft linen, brushed cotton and easy knits. Pieces made slowly, in small runs, to be worn for years.


Find your fit
New in this week
Rosé Slip Dress
Satin · MidiNoir Strap Dress
Cotton · MaxiField Jacket
Suede-touch · BrownPastel Poplin Shirt
Organic cottonWeekend Set
Shirt + denim

Lahore
Small studio,
slow fashion.
NOORA started as a two-person sewing room in Lahore. Today a team of 40 cutters and tailors still makes every piece in small runs, using natural fabric and paying fair wages, so nothing is wasted and everything lasts.
- Natural fibres onlyLinen, organic cotton and wool. No polyester blends.
- Made by handEvery seam finished and checked by our own tailors.
- Low wasteOff-cuts become linings, bags and hair ties.

“The linen blazer is the most worn thing in my wardrobe. It just gets softer.”
Hira A. · LahoreLoved by 18,000+ customers
The fabric feels expensive and the fit is exactly as the size guide says. Ordered the black strap dress in two colours.

Delivery took two days and the packaging was plastic-free. The linen gets softer every single wash.

Exchanged a size with zero hassle. The floral midi is now my go-to for every family event.

Questions,
answered.
How do I find my size?
Every product page has a size guide in centimetres and inches. Our pieces are cut true to size; for a relaxed look, choose one size up.
How long does delivery take?
2–3 working days in Lahore, Karachi and Islamabad, and 3–5 days for the rest of Pakistan. Orders over Rs. 5,000 ship free.
Can I return or exchange an item?
Yes. Unworn items with tags can be returned or exchanged within 14 days. We arrange the pickup from your door.
Do you offer cash on delivery?
Yes, cash on delivery is available across Pakistan. Available payment methods are shown at checkout.
How should I care for linen?
Wash cold on a gentle cycle, dry flat in the shade and iron while slightly damp. Linen softens with every wash.
Do you ship internationally?
We currently deliver within Pakistan. Contact our studio to enquire about international delivery.










