Free delivery over Rs. 5,000 · New Linen Edit is live
Autumn / Winter 2026

Wear the quiet season.

Soft linen, brushed cotton and easy knits. Pieces made slowly, in small runs, to be worn for years.

120+New styles
100%Natural fibres
4.9★18k reviews
Woman in a white maxi dress in a park
Beige blazer hanging on a clothes hanger
Linen BlazerRs. 8,900
Just landed

New in this week

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Two women feeling fabric in the NOORA studio
Clothes hanging on a wooden rack
2014Founded in
Lahore
Our story

Small studio,
slow fashion.

NOORA started as a two-person sewing room in Lahore. Today a team of 40 cutters and tailors still makes every piece in small runs, using natural fabric and paying fair wages, so nothing is wasted and everything lasts.

  • Natural fibres onlyLinen, organic cotton and wool. No polyester blends.
  • Made by handEvery seam finished and checked by our own tailors.
  • Low wasteOff-cuts become linings, bags and hair ties.
Read our story
Fashion model posing under a stone archway
The Lookbook

Made slowly,
worn often.

Explore the edit
Woman in a floral dress outdoors

“The linen blazer is the most worn thing in my wardrobe. It just gets softer.”

Hira A. · Lahore
Reviews

Loved by 18,000+ customers

4.9from 18,240 reviews
The fabric feels expensive and the fit is exactly as the size guide says. Ordered the black strap dress in two colours.
Sana R.Noir Strap Dress · Karachi
Delivery took two days and the packaging was plastic-free. The linen gets softer every single wash.
Ayesha M.Linen Blazer · Islamabad
Exchanged a size with zero hassle. The floral midi is now my go-to for every family event.
Mehwish K.Floral Midi · Lahore
Free deliveryOn orders over Rs. 5,000
Easy returns14 days, no questions
Natural fibresLinen, cotton & wool
Secure checkoutCash on delivery
Need help?

Questions,
answered.

Woman trying on clothes in a dressing room
Still unsure about your size?Chat with our stylists, Mon–Sat 10am–8pm. Contact our studio
How do I find my size?

Every product page has a size guide in centimetres and inches. Our pieces are cut true to size; for a relaxed look, choose one size up.

How long does delivery take?

2–3 working days in Lahore, Karachi and Islamabad, and 3–5 days for the rest of Pakistan. Orders over Rs. 5,000 ship free.

Can I return or exchange an item?

Yes. Unworn items with tags can be returned or exchanged within 14 days. We arrange the pickup from your door.

Do you offer cash on delivery?

Yes, cash on delivery is available across Pakistan. Available payment methods are shown at checkout.

How should I care for linen?

Wash cold on a gentle cycle, dry flat in the shade and iron while slightly damp. Linen softens with every wash.

Do you ship internationally?

We currently deliver within Pakistan. Contact our studio to enquire about international delivery.